sequel creative

Brand & Website Guide

Hello Jenny! Welcome to your new digital home. This Brand & Website Guide has helpful tips, files, and guidelines to support you. Beyond our time together, you’ll be in wonderful hands with Squarespace’s award-winning customer support and online guides.

I hope you see your own truth and beauty reflected in your website, and I hope it emboldens you to shine your light and step fully into your HeartWork - so that more people can have their lives touched by you. Love, Christina

Brand Spirit

Sage-Queen

calm & elegant

Brand Font

HEADLINE FONT (HEADING 1 & 2)

Baskerville Display

subtitle (heading 3): Raleway

Body Font (Normal): Raleway

Brand Colours

Sequel Website Backgrounds.jpg

Website Training

VIDEO 1: THE GRAND TOUR

First, let’s have a tour of your site’s back-end so you know what’s where.

Forgot to mention! To enable the announcement bar at the top of your site, just go to Marketing > Announcement Bar > Enable, and add text / link.

VIDEO 2: EDITING YOUR PAGES

Now, I’ll take you into each page on your site so you know how to edit them.

VIDEO 3: creating web graphics in canva

I’ll show you how I created the calligraphy-on-image effect, and layered backgrounds.

Squarespace
Guides

Here are some helpful Squarespace guides for you to check out. Some guides have different instructions for Squarespace 7.0 & 7.1. Your site is version 7.0 as it allows for the visual effect we wanted to create:

HOW TO SEND NEWSLETTERs

HOW TO SET UP AN E-STORE

SQUARESPACE SEO CHECKLIST

IMPROVING YOUR GOOGLE RANKINGS

USING YOUR BLOG

SQUARESPACE SCHEDULING

SEO

I’ve already configured your site SEO, but remember that organic (unpaid) SEO takes time. Google loves an active site, so keep sharing, consider blogging, use the best practices listed below, and check out the guides above for more details:

  1. Images Size: Images should be no bigger than 500KB for optimal loading speed and Google ranking. Big banner images should be 2000-2500px wide. Bulk Resize Photos is a great site for reducing image sizes while retaining quality. You can drag in a batch of images to save time.

  2. Keywords: Using keywords will help Google know that your page is relevant. The trick is simply to think about what keywords your ideal person is Googling to find that particular page / image. You can use keywords in:

  • Image titles

  • Page titles / descriptions / URLs (Page Settings > General)

  • Headers

  • Blog: title / ‘tags’ section / url slug

  • SEO Site Description (Marketing > SEO)